LAN Airlines
We were tasked to create a $2 million national branding campaign to raise awareness of LAN Airlines. Leveraging our research of the target audience we choose to develop a concept that is deeply rooted in authenticity: "Only in South America". An integrated communication plan was deployed, including OOH, print ads, online banners and a crowd-sourcing initiative through social media platforms to create a conversation about South America and all it has to offer. Responsible for: creative direction, image selection, art direction and design.
Social Media Promotional Sweepstakes
Online Banner Ads
Outdoor
