PROFESSIONAL SUMMARY
Staff UX Designer and Creative Director with 20+ years of experience leading enterprise product design, brand strategy, and multi-channel creative initiatives from concept through execution. Combines executive-level creative leadership with deep enterprise SaaS and AI UX expertise, architecting intuitive, human-centered experiences for complex, data-intensive systems. Skilled at leveraging generative AI tools like Claude to rapidly prototype dynamic interactions, validate emergent workflows, and bridge business priorities, engineering feasibility, and user research to deliver measurable impact for Fortune 500 and global brands.
CORE COMPETENCIES
Strategy & Leadership: UX Strategy & Design Leadership · Human-AI Interaction & AI-Centered UX · Enterprise SaaS Product Design · Creative Direction & Brand Strategy · Design Ops & Scaling · Agile/Scrum Development
UX & Interaction: Rapid Prototyping & Generative Workflows · Conversational & Prompt UX · Data Visualization & Dashboards · Design Systems & Component Architecture · User Research & Usability Testing · End-to-End Journey Mapping
Tools & Platforms: Claude (Anthropic), Figma, Sketch, Adobe Creative Cloud
PROFESSIONAL EXPERIENCE
Staff User Experience Designer | 2021 – Present
• Direct end-to-end UX across core enterprise platform capabilities, including advanced data exploration, custom reporting, and interactive visualizations used daily by thousands of IT and security operations teams.
• Architect intuitive, human-centered AI experiences and automated workflows, embedding clear feedback mechanisms, steerability, and guardrails that establish user trust in complex enterprise environments.
• Leverage Claude to rapidly prototype dynamic interactions, contextual edge cases, and high-fidelity artifacts, drastically cutting discovery-to-validation cycles with product and engineering leaders.
• Partner with cross-functional leadership to define and scale unified platform design standards, reusable components, and AI interaction patterns, accelerating development velocity and platform consistency.
• Lead user research initiatives in partnership with PMs, TAMs, and SMEs, translating complex customer insights directly into high-impact roadmap priorities while mentoring design team members.
Senior User Experience Designer | 2018 – 2021
• Translated complex backend systems into intuitive, high-performance interfaces that let IT and security teams query, filter, format, and visualize endpoint data faster and with greater accuracy.
• Architected modular dashboard frameworks and reusable chart components, improving UI responsiveness, layout customization, and deep-dive analytics capabilities.
• Conducted usability testing on core reporting and dashboard features, iterating on designs based on direct customer feedback.
UX Design Lead | Lenovo — Morrisville, NC 2016 – 2018
• Directed UX strategy and end-to-end user journey mapping across enterprise and consumer-facing digital touchpoints, aligning design decisions with business and customer goals.
• Collaborated cross-functionally with global product managers, software engineers, and researchers to deliver user flows, interactive prototypes, and wireframes that shaped product direction.
• Championed user-centered design best practices, improving key user journeys and driving measurable gains in software usability and customer satisfaction.
Creative Director | BLDG-25 — Raleigh, NC 2012 – 2016
• Directed all agency creative deliverables from strategic briefs and roadmaps through concept, visual design, and executive client presentations to ensure consistent, on-brand execution.
• Led multi-disciplinary teams across digital product design, web applications, brand systems, and interactive media.
• Delivered award-winning design solutions on time and within budget for enterprise clients including Fidelity, Blue Cross Blue Shield, RBC Bank..
Creative Director | Green Team — New York, NY 2008 – 2012
• Served on a 4-person executive leadership team shaping agency strategy, growth planning, and creative vision.
• Directed conceptualization, digital product design, and integrated marketing campaigns spanning web, social media, out-of-home (OOH), and print for global brands.
• Partnered with account leadership on budget management, timeline delivery, and high-stakes client pitches for brands including Johnson & Johnson, National Geographic, LAN Airlines, Mars Inc., and Seventh Generation.
Associate Creative Director | TracyLocke — Wilton, CT 2005 – 2007
• Directed global creative campaigns and design execution across digital, packaging, direct mail, point-of-sale (POS), and trade show experiences for Fortune 500 accounts.
• Led and mentored teams of designers, art directors, copywriters, and photographers on major accounts including PepsiCo, AOL, Grand Marnier, and Hershey's.
Art Director | Ryan Partnership — Wilton, CT 2003 – 2005
• Executed conceptual design, art direction, packaging design, and promotional advertising campaigns for global consumer brands including Heineken, Unilever, Nestlé Waters, New Balance, and Sesame Street.
Design Intern | Interbrand — New York, NY 2002
• Supported senior packaging designers on brand identity research, mood boarding, visual exploration, and physical comp development for global branding engagements.
EDUCATION & HONORS
Syracuse University — Syracuse, NY
Bachelor of Fine Arts (BFA) in Communication Design
Honors: Cum Laude | Chancellor's Scholar | Richard M. Wolfman Scholar