Each year Pepsi launches a global music campaign targeting the younger generation and connecting with them through the universal language of music. The first campaign I spearheaded featured the one and only Christina Aguilera. Leveraging her global appeal and Pepsi's "Dare For More" platform the consumer is invited on a journey with her around the world. The second campaign featured The Black Eyed Peas and was at the forefront of user generated content. The concept "Do More" invited consumers to create their own packaging, remix their own songs, and connect and share with others around the world. Responsible for: creative direction, art direction, and design.
