Pepsi
Each year Pepsi launches a global music campaign targeting the younger generation and connecting with them through the universal language of music. The first campaign I spearheaded featured the one and only Christina Aguilera. Leveraging her global appeal and Pepsi's "Dare For More" platform the consumer is invited on a journey with her around the world. The second campaign featured The Black Eyed Peas and was at the forefront of user generated content. The concept "Do More" invited consumers to create their own packaging, remix their own songs, and connect and share with others around the world. Responsible for: creative direction, art direction, and design.
"Do More" Campaign featuring The Black Eyed Peas > Packaging Design
Campaign Identity
Look and Feel
Outdoor
"Dare For More" Campaign featuring Christina Aguilera > Packaging Design
Look and Feel
Instore display, and merchandise
