National Geographic
National Geographic wanted to create a global rallying cry around ocean health issues. Looking to distill the complex issue and make it relevant to people around the world, we focused on a simple yet powerful insight – ocean health is human health – this led to the creative concept that was at once personal and universal: I am the Ocean. Responsible for: concept, creative direction, photo shoot and design.
Sustainable Seafood App Design
Microsite Design
Social Media Campaign
Campaign video