MARS, Inc.

The chocolate company MARS, Inc. was looking to enter the health and wellness category through the launch of this product: World of Grains. We were tasked to create a brand from the ground up for this new good-for-you cookie. Focusing on busy mom's looking for a healthy alternative we created the brand platform “Honestly Good.” The multimedia campaign of billboards, print, online, and in-store all drove to consumers to trial. The campaign was a success, instantly increasing brand recognition, trial and sales. Responsible for: strategy, creative direction, art direction, typography artwork, and design.