Concept A: It's Time for a Cleaner Way
Concept B: Promises Kept
Seventh Generation
When we were asked to pitch a new campaign to the pioneer of environmentally-responsible cleaning products we jumped at the chance. We created two different platforms for different audiences. The first, "It's time for a cleaner way," was intended to expand their target audience to a younger generation so the tone was arresting and the look was clean and straight forward. The second campaign, "Promises Kept" focused on connecting with their core target, parents who are looking for healthy and safe products for their family. Responsible for: strategy, creative direction, art direction, design.