Puerto Vallarta, Mexico

The tourism board of Mexico was looking for a fresh new campaign that spoke to the sophistication of this destination. The look and feel we created was clean and elegant and the concept "Unpack Your Story" encouraged vistors to share their Puerto Vallata experience. Along with tradition media buys we also created a custom app "Cuentanos" which helped to garner a 43% increase in their fan base. Responsible for: concept, creative direction, art direction and design.